Malgré Tout is the name of two innovative digital medias for horse riders and people with an equestrian passion or equestrian based livelihood. We are based in Denmark and England. Our media is a combination of a website, weekly newsletters and an online lifestyle magazine. We are of course very active on social media and we have high organic reach. We have been on the danish market since the summer of 2015 and in the late 2017 we launched our project in England.

At malgretout.dk the user can quickly and easily be updated with interesting news, get inspiration for different areas of equestrian life and receive product news. In our online magazine the user can enjoy lifestyle articles and interesting biographies with wide coverage, as well as receive tips and learn more about the current equestrian trends, just to mention a few.

Every week the newsletter keeps the user updated with relevant valuable topics for the corresponding target group. Our mission is to make the articles in Malgré Tout so appealing, that they will attract people who haven’t yet had their eyes opened up for the exciting facets of the equestrian world.


Malgré Tout’s digital lifestyle magazine is published six times a year in Denmark and four times in England and can be read for FREE on your laptop, tablet or smartphone. The magazine is accessible 24 hours a day, 365 days a year and is subscription free while at the same time not requiring you to login. Several times annually we make special editions associated with large equestrian events.



Our story

About Malgré Tout

Malgré Tout, which means “despite everything” when translated directly from French, was the name of the white horse that King Christian the 10th rode across the border between Kolding and Christiansfeld, in association with the celebration of Southern Denmark becoming reunited with Denmark again in 1920. Despite everything is a recurring theme in Malgré Tout.

Malgré Tout is led by the two owners, Troels Højvig and Desirée Larsen and consists furthermore of a team with a common passion for the equestrian world. Combined we have comprehensive experience in communication, design, online marketing, event hosting  and sales.

We seek to increase the general knowledge of –  and interest in – the equine sports and the equestrian world.


Malgré Tout has an audience reach of over 50,000 people in Denmark

Your audience

We believe that our media should be free. This is one of the fundamental ideas behind the Malgré Tout concept. That’s why we are very grateful for the rising support from our advertisers, who help us make it possible to deliver a high quality media, totally free of charge for our readers and users.

We have been active for more than two years in Denmark and have managed to build our digital media to engage a very attractive audience. This succesful project we have extended to the English market in 2017. Our audience which is primarily community oriented women with an average age of 38 years. They’re very passionate in their active life with horses and equine sports. It is an affluent audience that is committed to our editorial content, where we through time managed to keep their interest and create an online universe that comforts them.


Frame your desired audience group

Your Digital Message

We can expose your digital messages to a well-defined and affluent audience. And audience that consist of more than 50.000 people in Denmark alone, that makes use of our digital platforms, completely free. In England there is a great possible market in a country with more 2,6 millions horses.

We have developed several new initiatives in content marketing. This makes it possible to combine written words with web banners and interactive digital ads. This means that we can use our online communication channels much more effectively and that the advertisers will experience a greater effect from their messages.

We would love to tell you more about the many opportunities we can offer, if you want. You are always welcome to contact us directly for a noncommittal dialogue.



The following prices are for Malgré Tout in danish


1. Top banner, 930×180 px. per week 300 EUR

2. Box banner, 300×250 px. per week 150 EUR

3. Content banner, 930×180 px. per week 150 EUR

Banner package: Top banner, box banner and content banner, per week 400 EUR

Prices of bespoke campaigns etc. by appointment. 


Static banner, from 150 EUR

Dynamic HTML5 banner, from 300 EUR

Magazine advertising, from 300 EUR

Prices of other graphic work by appointment.


LOOKUP – 2 Pages

1.600 EUR

1/1 Page

1.000 EUR

1/2 Page

600 EUR

1/2 Page

600 EUR

1/4 Page

400 EUR


Troels Højvig


+45 2383 2123
email: th@malgretout.dk


Denmark Office

Malgré Tout
Ahlgade 1c,Holbæk, 4300

Troels Højvig
+45 23832123

United Kingdom Office

Malgré Tout International Ltd.
25 Chertsey Road, Surrey, GU248PD
United Kingdom